My latest for Camera Indica: an interview with Finnish photographer Markku Lahdeshmaki about his Mumbai Taxi Company project
For foreigners visiting India, one of the most visible markers of change in the past few decades has been cars. From a time when just two models ruled the highway, the country now has an endless variety of automobiles. Still, a part of the soul fondly clings to those simpler times.
It remembers the Hindustan Ambassador, the plain-looking giant that dominated the market in every corner of India with one prominent exception – Mumbai.
In India’s most modern, urbane and glitzy metro, the preferred vehicle of the cashed-up (for, only they could afford them) was the svelte Premier Padmini. Introduced in 1964, and at first marketed as Fiat 1100, the car was rechristened after Rani Padmini of Chittor in the 1970s.
The Padmini or the “Pad” was, in many ways, a technological herald, prefiguring a day when the country would prefer consumer choice, style and design sense above socialist planning…
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